Lending & Finance ↗ Warranty & Protection ↗ Consumer Decisioning ↗ Ownership & Aftersales ↗ Automotive Platforms ↗ OEMs & Fleet ↗
Predictive intelligence for the automotive industry. MotorIQ helps businesses understand future vehicle reliability, ownership costs and risk, enabling more informed commercial decisions.
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Built on expertise Built by operators. Engineered by architects.
Vik Barodia Co-founder, CEO
Automotive operator with 20+ years leading digital marketplace and vehicle platform businesses. Specialist in commercialising structured automotive data into strategic decision advantage.
in Alex Wheatley Co-founder, CTO
Systems architect focused on machine-scale modelling frameworks within structured automotive datasets. Designs engines that convert raw data into forward-looking exposure models.
in
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Published on motoriq.ai · Last updated 13 March 2026
Who we are MotorIQ.ai Ltd operates the MotorIQ website and related business communications. We are a private limited company registered in England and Wales under company number 17063247.
Our registered office is 167-169 Great Portland Street, London, England, W1W 5PF.
This website explains our modelling, research and services. For privacy enquiries, you can contact us at hello@motoriq.ai.
Personal data we collect The data we collect depends on how you interact with the site. At present, the main personal data we collect comes from direct enquiries and technical use of the website.
Contact details and message content that you submit through the site, such as your name, email address and enquiry. Correspondence records if you email us or continue a conversation after an enquiry. Technical and usage information generated when you access the site, such as IP address, browser and device information, diagnostic logs, and request metadata from our hosting or security providers. Cookie or similar-technology preferences that you save through the cookie settings controls. Google Analytics 4 website usage data used as essential operational measurement to understand site performance and service demand. How we use personal data We do not sell personal data collected through this site.
To respond to enquiries and communicate with prospective customers, partners or suppliers. To operate, secure, troubleshoot and improve the website and our services. To keep records, protect our business, and establish, exercise or defend legal claims where needed. To understand how the site is used through essential Google Analytics 4 service measurement. Our lawful bases We generally rely on legitimate interests to run the website, handle business enquiries and keep our services secure. Where you contact us about a potential engagement, we may also process your information to take steps at your request before entering into a contract.
Google Analytics 4 is treated as essential operational measurement for service performance and diagnostics. If we add optional advertising, retargeting or non-essential marketing storage later, we will rely on consent for those categories.
Who we share data with We may share personal data with service providers that help us host, secure and support the website, and with professional advisers where reasonably necessary. These providers process data on our behalf under appropriate contractual controls.
If a provider processes data outside the UK, we expect appropriate safeguards to be used, such as an adequacy decision or approved transfer mechanism.
How long we keep it We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to respond to enquiries, maintain business records, meet legal obligations and resolve disputes.
Technical logs and security records may be retained for operational and security purposes for shorter or longer periods depending on the service involved. Cookie preference records remain in your browser storage until you change them or clear your browser storage.
Your rights Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to our processing of your personal data, and in some cases to request portability.
Cookie preference records are stored in your browser and can be changed through Cookie settings.
If you are unhappy with how we handle personal data, you also have the right to complain to the UK Information Commissioner's Office.
Additional services If we launch or link to additional products or consumer services, including vehicle-report products such as Should I Buy This Car?, we may provide a supplemental privacy notice for the data collected through those services.
Published on motoriq.ai · Last updated 13 March 2026
About MotorIQ These Terms of Use govern your access to and use of the MotorIQ website operated by MotorIQ.ai Ltd.
MotorIQ.ai Ltd develops data models and analytical systems designed to understand vehicle ownership patterns, costs and risk exposure across automotive markets. This website provides information about our research, products and services.
Informational content and analytical modelling The content published on this website is provided for general informational purposes only. While we aim to keep information accurate and up to date, we do not guarantee completeness, accuracy or suitability for any specific purpose.
MotorIQ provides data-driven modelling and analytical outputs derived from historical data patterns and statistical analysis. These are probabilistic insights, not guarantees of future vehicle performance, reliability or cost outcomes.
Nothing on this website constitutes professional, financial, technical or mechanical advice, and it should not be relied upon as the sole basis for vehicle purchase or ownership decisions.
Use of the website You agree to use this website only for lawful purposes.
You must not attempt to gain unauthorised access to our systems. You must not attempt to reverse engineer or extract underlying data models from the site. You must not use automated tools to scrape or copy substantial portions of the site without permission. Intellectual property Unless stated otherwise, the website content, branding, research descriptions, text, graphics and materials on this site are owned by or licensed to MotorIQ.ai Ltd.
You may view the site for your own internal business evaluation, but you must not reproduce, republish, distribute or exploit site materials without prior written permission except where the law allows it.
Availability, links and liability We may update, suspend or withdraw parts of the website at any time. We do not promise that the site will always be available, uninterrupted or free from errors.
Where the site links to third-party websites or services, those links are provided for convenience only and do not amount to endorsement.
To the fullest extent permitted by law, MotorIQ excludes liability for loss arising from reliance on website content or from the use of, or inability to use, the website.
Governing law and contact These terms are governed by the laws of England and Wales.
MotorIQ.ai Ltd is registered in England and Wales under company number 17063247. Our registered office is 167-169 Great Portland Street, London, England, W1W 5PF. For enquiries, contact hello@motoriq.ai.
Google Analytics 4 is used as essential service measurement. Optional advertising or retargeting storage is not currently used.
Manage your preferences Essential storage remains on. This includes GA4 service measurement, saved preferences, security and basic diagnostics.
Essential · Always on Required for core operation, saved preferences, security, basic diagnostics and Google Analytics service measurement.
Advertising and retargeting · Off Not currently used. If added later, this category will be optional.
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